Selecting the appropriate tools for managing your social media presence is crucial for the success of your business. Whether it’s organizing your posts or evaluating your performance, effective social media management tools play a pivotal role in achieving your objectives. In this comprehensive guide, I have evaluated and ranked the top 7+ best social media management tools and narrowed it down to my top 3 recommendations, empowering you to make the best choice for your specific needs.
In the latest Digital Global Snapshot, over 4.8 billion people are using social media so it’s a massive market that businesses should tap into. These stats and much more are from a partnership with Meltwater and We Are Social.
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Hootsuite is a comprehensive social media management platform for scheduling, analyzing, and engaging across multiple accounts.
Sendible is a social media management tool designed for effective scheduling, engagement, and analytics across various platforms.
What Are the Best Social Media Management Tools?
Here are my picks for the best social media management software to help you kickstart your social media marketing this year.
Pick of the bunch for Best Social Media Management Tools
Crowdfire emerges as a robust social media management tool, excelling particularly in content curation and platform integration. With its user-friendly design and a suite of features, it caters to both novices and experts alike. It’s a valuable asset for anyone serious about their online presence.
Crowdfire, originally started as a tool to manage Twitter followers, has blossomed into a comprehensive social media management platform. It offers functionalities ranging from content discovery to post scheduling, making it a popular choice among content creators, marketers, and businesses of all sizes. Crowdfire also offers the best free social media management tools we found in our review.
The platform’s primary goal is to simplify social media management and optimize user engagement across various platforms, such as Instagram, Twitter, Facebook, Pinterest, and LinkedIn.
Key Features of Crowdfire:
- Content Curation: Offers suggestions on articles, images, and posts based on your specified interests, helping you stay updated with relevant content to share.
- Post Scheduling: Automate your posts at the best times or customize your schedule to suit your needs.
- Social Analytics: Track your social growth, engagement rates, and other vital metrics to measure performance.
- Custom Posting: Tailor your posts for each social network without the need for manual adjustments.
- Competitor Analysis: Monitor competitors’ strategies to keep an edge in your niche.
- Mentions: Track mentions of your brand or specified keywords across the internet.
- Bulk Schedule Posts: Plan and queue up content in advance, freeing up your time.
- RSS Feed Integration: Automatically share articles from your favorite sites or blogs.
- Image Editing: Comes with basic image editing tools for customizing your visuals.
User-friendly Interface: Intuitive and easy to navigate, suitable for both beginners and professionals.
Affordable Plans: A range of pricing options, including a free plan, catering to different needs and budgets.
Multi-Platform Support: Manage multiple social accounts from a single dashboard.
SmartQ Technology: Predicts the most optimal times to post for maximum engagement.
Tailored Content Recommendations: Ensures a steady stream of relevant content ideas.
Limitations on Free Plan: The free plan has limited features and permits only a certain number of scheduled posts per month.
No Team Collaboration Features: Not ideally built for larger teams or agencies requiring multiple users or approval workflows.
Occasional Glitches: Some users have reported occasional bugs or glitches, though these tend to be resolved quickly.
Limited Image Editor: While useful, the image editing tool might not replace dedicated graphic design software for more intricate designs.
- Free Plan: $0.00
- Plus: $7.48 /month
- Premium: $37.48 /month
- VIP: $74.98 /month
Hootsuite stands as one of the pioneers in the realm of social media management tools, providing businesses and marketers with a centralized dashboard to curate, schedule, and monitor content across a wide array of social platforms.
Founded in 2008, the platform has since evolved to accommodate the ever-changing demands of social media marketing, offering features that promote better engagement, analytics, and overall efficiency. With its ability to integrate with numerous social media channels, it also has the best social media management tools for multiple accounts. Hootsuite is a preferred choice for many businesses, from small-scale enterprises to large corporations.
Key Features of Hootsuite:
- Multi-Social Integration: Manage multiple social media profiles from one dashboard, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and more.
- Content Scheduling: Schedule and publish content across different platforms seamlessly.
- Analytics and Reports: Deep insights into social media performance with customizable reports.
- Streams: Monitor social conversations, mentions, and keywords relevant to your brand in real-time.
- Content Curation: Find and share pertinent content to your audience.
- App Directory: Extend the platform’s functionality with a myriad of third-party apps and integrations.
- Team Collaboration: Assign tasks, approve content, and manage team members within the platform.
- Security Features: Secure profiles, permissions, and passwords with compliance integrations and two-factor authentication.
- Engage with Audience: Respond to comments, mentions, and direct messages from within the dashboard.
Comprehensive Dashboard: Offers a holistic view of all your social media activities.
Robust Analytics: Detailed metrics and reporting tools provide actionable insights.
Collaboration Tools: Great for teams with multiple members managing the same social profiles.
Wide Range of Integrations: Access to a vast app directory to enhance functionality.
Highly Scalable: Suitable for individuals, small businesses, and large corporations alike.
Learning Curve: With its extensive features, it might be overwhelming for beginners.
Costly Premium Plans: While there’s a free version, advanced features come with a heftier price tag.
UI can be Cluttered: The dashboard, especially with multiple streams, can sometimes feel crowded.
Limited Features on Free Plan: The free plan offers limited functionalities, pushing users towards a paid subscription.
- 30 Day Free Trial: $0.00
- Professional: $99.00 /month
- Team: $249.00 /month
- Enterprise: $Custom /month
Sendible is a potent social media management tool, especially geared towards agencies that manage social media for multiple clients. With its robust set of features, users can streamline the process of content scheduling, engagement, and reporting across various platforms.
Sendible not only simplifies social media tasks but also focuses on demonstrating the ROI of social media efforts through its comprehensive analytics. Catering to the needs of both small businesses and larger agencies, Sendible is a one-stop-shop for cohesive social media management.
Key Features of Sendible:
- Centralized Dashboard: Manage multiple social media accounts for various clients from one place.
- Content Scheduling and Calendar: Plan and automate your social media posts in advance.
- Social Listening: Monitor mentions, keywords, and brand sentiment across different channels.
- Detailed Analytics: Comprehensive insights into campaign performance with visually appealing reports.
- Customizable Branding: Tailor reports with your brand logo and colors, ideal for agencies presenting to clients.
- Content Recommendation: Curate relevant content based on your audience’s interests.
- Integration Capabilities: Connect with blogging platforms, CRM tools, and other essential apps.
- Collaboration Tools: Assign tasks, approve drafts, and maintain team workflows.
- Engagement Tools: Respond to messages, comments, and mentions without leaving the dashboard.
Agency-Friendly: Built with features that make client management simpler and more organized.
Robust Reporting: Detailed analytics with custom branding makes client reporting a breeze.
User-Friendly Interface: Intuitive and sleek design makes navigation and task management efficient.
Variety of Integrations: Supports a wide range of social media platforms, blogging sites, and other essential tools.
Responsive Customer Support: Prompt assistance for queries and issues.
Pricing: Some users might find the platform a bit on the pricier side, especially smaller businesses.
Limitations on Starter Plans: The more affordable plans come with restricted features.
Occasional Bugs: As with many software platforms, there can be occasional glitches or slowdowns.
Learning Curve for Some Features: Some advanced features might take time to master, especially for beginners.
Sendible has a 14-day free trial
- 14 Day Free Trial: $0.00
- Creator: $25.00 /month
- Traction: $76.00 /month
- White Label: $204.00 /month
Sprout Social is a comprehensive social media management platform tailored to businesses seeking to amplify their online presence, foster engagement, and drive actionable insights.
With its suite of tools, Sprout Social facilitates content planning, audience interaction, and deep data analytics, enabling brands to cultivate meaningful relationships with their audience. Its intuitive interface, combined with powerful functionalities, makes it a favorite among professionals ranging from social media managers to enterprise-level decision-makers.
Key Features of Sprout Social:
- Unified Smart Inbox: Streamline messages from all your social profiles into a single, manageable feed.
- Content Scheduling and Publishing: Use the calendar feature to plan, schedule, and post content across various platforms.
- Detailed Analytics and Reporting: Garner insights from comprehensive data visualization tools.
- Social Listening: Track brand mentions and relevant conversations to gauge sentiment and stay proactive.
- Engagement Tools: Efficiently respond to comments, mentions, and messages from within the platform.
- Team Collaboration: Assign tasks, draft approvals, and manage permissions for team members.
- Competitor Analysis: Benchmark and monitor competitor performance in the social space.
- CRM Integration: Maintain detailed customer profiles and notes to provide personalized interactions.
- Trends and Insights: Leverage data to identify key trends and actionable insights.
User-Centric Design: The platform boasts a clean and intuitive interface that simplifies navigation.
Powerful Analytics: Offers in-depth metrics and customizable reports for meaningful insights.
All-in-One Inbox: This makes it easier to manage and respond to engagements across various platforms.
Effective Collaboration Tools: Ideal for teams with shared responsibilities and content approval workflows.
Reliable Support: Known for its responsive customer support and a plethora of resources.
Higher Price Point: Premium features come with a higher cost, which might be a barrier for small businesses or individual users.
Limitations on Base Plans: Entry-level plans might not offer all the advanced features that larger businesses may require.
Overwhelming for Beginners: With its multitude of features, there’s a learning curve for newcomers.
No Free Version: Unlike some competitors, Sprout Social doesn’t offer a free tier.
- 30 Day Free Trial: $0.00
- Standard: $249.00 /month
- Advanced: $499.00 /month
- Enterprise: $custom /month
AgoraPulse is a versatile and powerful social media management tool designed for businesses and agencies eager to optimize their social media activities.
Recognized for its ease of use and a set of comprehensive features, AgoraPulse allows users to schedule content, engage with their audience, and obtain actionable analytics, all from a centralized dashboard. Catering to a diverse range of social media platforms, AgoraPulse is an ideal solution for brands aiming for an organized and effective social media strategy.
Key Features of AgoraPulse:
- Unified Social Inbox: Consolidate messages, comments, and mentions from all your social accounts for streamlined management.
- Content Publishing and Scheduling: Plan, create, and automate content posting across different platforms.
- In-depth Analytics: Generate detailed reports and insights on social media performance.
- Competitor Benchmarking: Analyze and compare your social stats against competitors.
- Team Collaboration: Allocate tasks, set permissions, and coordinate with team members effortlessly.
- Social Listening: Monitor keywords, hashtags, and brand mentions to stay in the loop.
- Content Queues: Recycle evergreen content and ensure a consistent posting schedule.
- Audience CRM: Maintain enriched profiles of your followers for better interaction.
- Built-in Response Templates: Speed up responses with pre-made templates for frequently addressed topics.
User-Friendly Interface: Designed for simplicity, ensuring a smooth user experience even for beginners.
Comprehensive Reporting: Detailed and downloadable analytics reports for various platforms.
Efficient Inbox Management: The inbox system effectively manages and prioritizes social interactions.
Value for Money: Offers a competitive set of features at its price point.
Regular Updates: The platform is often updated with new features based on user feedback.
Limited Customization in Reports: While detailed, some users might find the reporting feature lacking customization options.
No Pinterest Integration: Unlike some competitors, it doesn’t integrate with Pinterest (as of the last update).
Learning Curve: Some features might take time to explore and master.
Costlier for Small Teams: Pricing may be a concern for smaller businesses or individual users.
- 30 Day Free Trial $0.00
- Standard: $49.00 /month
- Professional: $79.00 /month
- Advanced: $119.00 /month
- Custom: $custom /month
Buffer stands as one of the more recognizable names in the realm of social media management. It provides users with a straightforward way to schedule, publish, and analyze their social media content.
Known for its clean interface and ease of use, Buffer is favored by businesses, influencers, and individuals looking for a no-fuss approach to social media marketing. With a focus on simplicity and effectiveness, Buffer caters to the essential needs of social media management without overwhelming the user with excessive features.
Key Features of Buffer:
- Content Scheduling: Easily plan and automate your social media posts across multiple platforms.
- Analytics and Reporting: Track the performance of your posts and gain insights into engagement metrics.
- Multi-Account Management: Handle multiple social media profiles from a unified dashboard.
- Content Calendar: Visualize your posting schedule and make adjustments with a drag-and-drop interface.
- Browser Extensions: Quickly share content from any webpage with Buffer’s browser extension.
- Tailored Posts: Customize content for each social platform while scheduling.
- Team Collaboration: Coordinate with team members, assign posts, and manage approvals (available in higher-tier plans).
- Mobile App: Manage and schedule content on the go with Buffer’s mobile application.
- Reminders for Instagram: Get reminders to post manually on Instagram, given its API restrictions.
Intuitive User Interface: Known for its simplicity and clean design, making it accessible for users of all skill levels.
Seamless Integration: Works smoothly with various platforms including Twitter, Facebook, LinkedIn, and Instagram.
Affordability: Offers competitive pricing, making it appealing for both individuals and businesses.
Reliable Customer Support: Offers efficient support resources and responsive customer service.
Focus on Core Features: While it might not be the most feature-rich, it performs its core functions exceptionally well.
Limited Advanced Features: Doesn’t offer the depth of features like some other comprehensive social media management tools.
No Social Listening: Lacks built-in social listening or monitoring features.
Instagram Limitations: Users need to manually complete some Instagram posts due to platform restrictions.
Analytics Depth: While it offers insights, larger brands might find the analytics feature a bit basic compared to specialized tools.
- Free Plan $0.00
- Essentials: $5.00 /month (per channel/social site)
- Team: $10.00 /month (per channel/social site)
- Agency: $100.00 /month (for 10 channels/social sites)
Tailwind is a specialized tool emphasizing Pinterest and Instagram marketing. It offers features tailored to these platforms, such as smart scheduling and visual analytics. Tailwind aids brands and bloggers in optimizing their visual content strategy, ensuring a data-driven approach to engagements.
Tailwind stands out in the world of social media management tools with a specific emphasis on visual platforms: Pinterest and Instagram. Tailwind offers a range of tools tailored to these platforms, helping brands, bloggers, and businesses optimize their visual content strategy.
From scheduling pins/posts to deep analytics and insights, Tailwind facilitates a data-driven approach to visual storytelling. Its specialty in these areas has made it an indispensable tool for users seeking to grow their presence on Pinterest and Instagram.
Key Features of Tailwind:
- Smart Scheduling: Optimize post timings based on when your audience is most active.
- Tailwind Tribes: Collaborate with like-minded individuals to share content and boost reach on Pinterest.
- Deep Analytics: Understand post performance, profile growth, and engagement metrics.
- Content Discovery: Curate relevant content from the web or within Tailwind to share with your audience.
- Hashtag Finder: For Instagram, get suggestions for high-performing hashtags as you draft your posts.
- Bulk Upload: Easily upload multiple images for scheduling.
- Interval Pinning: Schedule pins/posts at regular intervals.
- SmartLoop: Recycle your best-performing content on Pinterest to keep driving engagement.
- Browser Extension: Quickly schedule content from any website directly to your visual platforms.
Platform-Specific Tools: Tailored features that cater specifically to the nuances of Pinterest and Instagram.
User-Friendly Interface: The platform is intuitive and easy to navigate, even for beginners.
Efficient Collaboration: Tailwind Tribes allows users to extend their reach by collaborating with others in their niche.
Data-Driven Decisions: Offers actionable insights that help in refining the content strategy.
Time-Saving: Automation and bulk actions make managing visual content more efficient.
Limited to Pinterest and Instagram: Unlike other tools, Tailwind is focused only on these two platforms.
Pricing: Some users may find the cost a bit high, especially if they’re only using one platform.
Learning Curve: While user-friendly, mastering all the niche-specific tools might take some time.
SmartLoop Limitations: There’s a cap on the number of times a pin can be looped in a month, depending on the plan.
- Free Plan $0.00
- Pro: $9.99 /month
- Advanced: $19.99 /month
- Max: $39.99 /month
Frequently Asked Questions (FAQ)
What are social media management tools?
Social media management tools are software solutions that help individuals and businesses manage their social media presence more efficiently. They provide features like scheduling, analytics, content curation, and more.
Why should I use a social media management tool?
These tools save time, provide valuable insights through analytics, help maintain a consistent online presence, and improve the overall effectiveness of your social media strategy.
Is it suitable for small businesses or just large enterprises?
Most tools cater to businesses of all sizes. Whether you’re a solo entrepreneur, small business, or a large enterprise, there’s likely a tool out there tailored to your needs.
Can I manage multiple social media platforms with these tools?
Absolutely. Most social media management tools support multiple platforms such as Facebook, Twitter, Instagram, LinkedIn, and more.
How do I choose the best tool for my needs?
Consider factors like your budget, desired features, the platforms you use, and the size of your team. Our reviews provide insights into each tool’s strengths and weaknesses, aiding your decision.
Are there free versions available for these tools?
Many tools offer free versions or trials. However, these might come with limitations. It’s always a good idea to test a tool before committing to a paid plan.
What’s the main difference between all the reviewed tools?
While many tools share common functionalities, each one has unique features or specializes in certain aspects, such as platform-specific tools or advanced analytics. Our reviews highlight these distinctions.
In today’s digital age, maintaining a robust online presence is no longer a luxury—it’s a necessity.
This post delves into the realm of social media management tools, providing readers with an exhaustive review of 2023’s premier platforms. From Hootsuite’s all-encompassing integrations to Tailwind’s specialized emphasis on visual platforms, we uncover the unique features and benefits of each tool.
For businesses looking to build brand awareness, solo entrepreneurs aiming to scale their online reach, or marketing professionals seeking efficiency in content scheduling and analytics, these tools offer tailored solutions.
With detailed ratings, insights into user experience, and a comprehensive FAQ section, this guide demystifies the process of choosing the right tool. Dive in to discover how you can elevate your digital game and optimize your social media endeavors.
Most of the tools we’ve reviewed have free trials so be sure to try a few to find one which suits you.
If I’ve missed any and you would like to see my review of it please get in contact with me and let me know.