Buffer Review – Pricing, Ease of Use, Features and More, 2024

Hey there, welcome to my comprehensive Buffer Review! If you’re anything like me, juggling multiple social media accounts feels like a full-time job. That’s where Buffer comes into play. This social media management tool promises to make our lives easier by streamlining the way we schedule posts, engage with our audience, and analyze our performance metrics.

So, what exactly is Buffer? It’s a platform designed to help you manage your social media presence across various platforms like Facebook, Instagram, Twitter/X, and LinkedIn, all from a single dashboard. Whether you’re a small business owner, a digital marketer, or just someone looking to up their social media game, Buffer offers a range of features tailored to your needs.

I have evaluated and ranked the top 7+ best social media management tools click here to view.

In this Buffer Review, we’ll dive deep into its features, pricing, and even its limitations to help you decide if it’s the right tool for you. So, sit tight and let’s get started!

Buffer

By Marc Andrews

Content Curation
User Interface (UI) & Experience (UX)
Social Media Integration
Scheduling & Automation
Analytics & Reporting

Summary

Buffer simplifies social media management with its user-friendly platform, allowing streamlined scheduling, publishing, and analysis across various channels. Its clean interface emphasizes efficiency, making it a top choice for both novices and seasoned marketers.

4.1

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Ease of Use: A Key Factor in This Buffer Review

Let’s be honest, nobody wants to spend hours figuring out how to use a new tool. That’s why ease of use is a big deal when it comes to social media management platforms. So, how does Buffer fare in this department?

First off, Buffer’s user interface is clean and intuitive. When you log in, you’re greeted with a dashboard that clearly lays out all the features you’ll need. Whether it’s scheduling a post or diving into analytics, you can easily find what you’re looking for without getting lost in a maze of menus.

Another point worth mentioning is Buffer’s mobile app. If you’re someone who’s always on the go, you’ll appreciate how seamless the transition is from desktop to mobile. The app is well-designed and I’ve never experienced any crashes, which is a huge plus.

However, it’s not all sunshine and rainbows. While Buffer is generally user-friendly, it does have a bit of a learning curve when it comes to customizing posts for each social media platform. It took me a little time to get the hang of it, but once I did, it was smooth sailing.

In summary, Buffer scores high on ease of use, making it accessible for users of all levels. Whether you’re a social media newbie or a seasoned pro, you’ll find that Buffer’s design is geared towards making your experience as hassle-free as possible.

Scheduling Capabilities: A Crucial Part of This Buffer Review

One of the main reasons people turn to social media management tools like Buffer is for their scheduling capabilities. So, let’s dive into how Buffer handles this crucial aspect.

First and foremost, Buffer’s scheduling is flexible and user-friendly. You can either add your content to a queue, which will automatically post it at times you’ve pre-set, or you can manually choose the date and time for each post. This is especially useful if you’re targeting audiences in different time zones.

Here are some key points about Buffer’s scheduling features:

  • Queue System: Simply add your posts to the queue and let Buffer handle the rest. It will post your content based on the schedule you’ve set up.
  • Manual Scheduling: If you prefer more control, you can manually set the date and time for each post. This is great for time-sensitive content.
  • Multi-Platform Scheduling: One of the standout features is the ability to schedule the same post across multiple platforms, with the option to customize each post according to the platform’s specific requirements.
  • Calendar View: Buffer offers a calendar view that lets you see all your scheduled posts at a glance. This is a great way to ensure that you’re not overwhelming your audience with too many posts in a short period.
Buffer Review, Dashboard showing how to create post scheduling

However, it’s worth mentioning that Buffer has had some issues with failed posts. While it doesn’t happen frequently, it’s happened enough to be a point of concern. Always double-check to make sure your posts have gone through, especially if they’re time-sensitive.

Overall Buffer offers robust scheduling capabilities that cater to both beginners and seasoned social media managers. Whether you prefer to set it and forget it or you like to micromanage every post, Buffer has got you covered.

Publishing Tools: An Essential Aspect of My Buffer Review

When it comes to social media, publishing is more than just hitting the “post” button. It’s about crafting the perfect message, adding eye-catching visuals, and making sure it all looks good across different platforms. So, how does Buffer help with this? Let’s find out.

Firstly, Buffer offers a range of customization options for each social media platform. This means you can tailor your post to meet the specific requirements or norms of each platform. For instance, you can add hashtags for Twitter, craft a longer caption for Facebook, or even add a location for Instagram posts.

Here’s a breakdown of some of the key publishing tools Buffer offers:

  • Text Customization: Buffer allows you to edit the text for each platform separately, ensuring that your message is optimized for each audience.
  • Image and Video Support: You can easily attach images or videos to your posts. Buffer even lets you preview how they’ll look once published.
  • Link Shortening: If you’re sharing a link, Buffer automatically shortens it to make your post look cleaner and more professional.
  • Drafts: Not ready to publish yet? Save your post as a draft and come back to it later.

However, it’s worth noting that Buffer doesn’t support all types of media. For example, it doesn’t allow you to publish multiple images in a single Twitter post or add interactive elements like polls.

In summary, Buffer’s publishing tools are robust and versatile, making it easier for you to maintain a consistent and professional social media presence. Whether you’re a one-man show or managing a team, Buffer has the publishing capabilities to make your life easier.

Engagement Tools: A Vital Component in This Buffer Review

Social media isn’t just about broadcasting your message; it’s also about engaging with your audience. And let’s face it, keeping up with comments, mentions, and direct messages can be overwhelming. That’s where Buffer’s engagement tools come into play.

First off, Buffer provides a unified inbox for all your social media interactions. This is a game-changer because it means you don’t have to hop from one platform to another to respond to your audience. Everything is right there in one place.

Here are some key features of Buffer’s engagement tools:

  • Comment Management: You can monitor and respond to comments across different platforms directly from Buffer’s dashboard.
  • Mentions and Alerts: Buffer notifies you when someone mentions your brand or uses a hashtag you’re tracking. This helps you stay on top of any conversations about your brand.
  • Priority Inbox: This feature highlights important interactions, so you don’t miss out on opportunities to engage with influencers or potential customers.
  • Saved Replies: If you find yourself responding to similar queries often, you can save replies to use later. This is a huge time-saver.
Buffer Review, Easy to manage feedback, comments and engagement

However, it’s worth mentioning that Buffer’s engagement tools are not as advanced as some other dedicated social listening tools. For instance, it doesn’t offer sentiment analysis or deep-dive analytics related to engagement.

In a nutshell, while Buffer does offer some solid features for engagement, it might not be the best fit for brands that require advanced social listening capabilities. But for most users, it offers a convenient and efficient way to manage social interactions.

Analytics: The Numbers Game in This Buffer Review

Let’s talk numbers. After all, what’s the point of all this social media effort if you can’t measure its impact, right? In this part of my Buffer Review, we’ll delve into the platform’s analytics capabilities.

Firstly, Buffer offers real-time performance tracking. This means you can see how your posts are doing as soon as they go live. Whether it’s likes, shares, or comments, Buffer provides a snapshot that helps you gauge the effectiveness of your content.

Here’s a quick rundown of Buffer’s analytics features:

  • Post Performance: Buffer gives you detailed metrics on how each post is performing. This includes engagement rates, reach, and even the best times to post.
  • Audience Insights: Understand who your audience is with demographic data like age, location, and interests.
  • Campaign Analytics: If you’re running a specific campaign, Buffer allows you to track its performance separately, making it easier to measure ROI.
  • Exportable Reports: Need to present your findings? Buffer lets you export your analytics data into clean, easy-to-read reports.
Buffer Review, Analytics screen to show impressions, engagement, audience size with recent posts listed

However, it’s important to note that Buffer’s analytics are not as in-depth as some specialized analytics tools. For example, it doesn’t offer sentiment analysis or track conversions, which could be a deal-breaker for some businesses.

In summary, Buffer’s analytics are robust enough for most users and offer valuable insights into your social media performance. However, if you’re looking for more advanced analytics capabilities, you might need to integrate Buffer with another tool that specializes in this area.

Campaign Management: Orchestrating Your Social Media Efforts

Managing a social media campaign involves a lot of moving parts. From planning and scheduling to tracking performance, it can get overwhelming pretty quickly. That’s why, in this Buffer Review, I want to highlight how Buffer simplifies campaign management for you.

First off, Buffer allows you to create and manage campaigns right from your dashboard. This is incredibly convenient because it means you can oversee everything in one place, without having to switch between multiple tools or tabs.

Here are some key features that make Buffer’s campaign management stand out:

  • Campaign Creation: Buffer makes it easy to set up a new campaign. You can define your objectives, set your budget, and even target specific audiences.
  • Content Grouping: One of the unique features is the ability to group related posts together under a single campaign. This makes it easier to analyze the performance of a campaign as a whole.
  • Performance Tracking: As with individual posts, Buffer provides real-time analytics for your campaigns. This includes engagement metrics, reach, and ROI.
  • Collaboration: If you’re working with a team, Buffer allows multiple users to manage a campaign. You can assign roles and permissions to ensure everyone is on the same page.

However, it’s worth mentioning that Buffer’s campaign management features are somewhat basic compared to specialized campaign management tools. If you’re running complex, multi-platform campaigns, you might find Buffer’s capabilities a bit limiting.

In conclusion, Buffer offers a straightforward and efficient way to manage your social media campaigns. While it may not have all the bells and whistles of a dedicated campaign management tool, it covers the essentials and does it well.

Pricing and Plans: The Wallet Aspect of This Buffer Review

Let’s talk money. After all, a tool can have all the bells and whistles, but if it breaks the bank, it’s a no-go. In this part of my Buffer Review, we’ll look at how much bang you get for your buck with Buffer.

Firstly, Buffer offers a free plan, which is a great starting point for individuals or small businesses. The free plan comes with basic features like scheduling and analytics, but it does have limitations on the number of accounts and posts you can manage.

Here’s a quick rundown of Buffer’s pricing and plans:

  • Free Plan: Allows you to manage up to 3 social accounts and schedule up to 10 posts per account.
  • Essentials: Priced at $15/month for 3 social networks on a yearly plan, this plan offers more advanced features like engagement tolls & Analytics reports.
  • Team Plan: At $30/month for 3 social networks on a yearly plan, you get even more features like unlimited team members & clients and draft collaboration tools.
  • Agency Plan: Starting at $100/month for 10 social networks, this plan is geared towards larger teams and offers features like role-based access and priority support.

It’s important to note that Buffer’s plans are flexible, allowing you to upgrade or downgrade at any time. This is particularly useful if your needs change, as you’re not locked into a long-term contract.

In summary, Buffer offers a range of pricing options to suit different needs and budgets. Whether you’re just starting out or running a large-scale operation, there’s likely a Buffer plan that fits your requirements.

Customer Support: The Human Touch in This Buffer Review

No matter how great a tool is, there will come a time when you’ll need some help. Whether it’s a technical glitch or a billing issue, good customer support can make or break your experience. So, how does Buffer stack up in this department?

Firstly, Buffer offers multiple channels for customer support, including email and social media. However, one thing to note is that they don’t offer live chat support, which can be a bit of a letdown if you’re looking for immediate assistance.

Here are some key points about Buffer’s customer support:

  • Email Support: Buffer’s email support is responsive and helpful. They usually get back to you within a few hours.
  • Social Media Support: You can also reach out to them on platforms like Twitter for quick queries.
  • Knowledge Base: Buffer has an extensive online knowledge base that covers most common issues and questions. This is a great first stop for troubleshooting.
  • Community Forum: For more complex issues or user-to-user advice, Buffer has its own discord which is kind of like a forum with different topics you can ask for help in and share screenshots and much more.
Buffer Review, Screenshot of the join the buffer community Discord.

However, it’s worth mentioning that Buffer’s customer support is not 24/7. This could be a drawback if you’re in a different time zone or if you encounter issues outside of business hours.

In conclusion, while Buffer offers solid customer support, there’s room for improvement, especially when it comes to real-time assistance. But overall, their team is knowledgeable and eager to help, ensuring that you’re never left in the lurch.

Integrations: The Swiss Army Knife Aspect of My Buffer Review

In today’s digital landscape, most of us use a variety of tools to manage different aspects of our online presence. That’s why integrations are such a crucial feature to consider. In this part of my Buffer Review, let’s explore how well Buffer plays with other tools.

Firstly, Buffer offers a wide range of integrations with popular platforms and tools. Whether you’re using WordPress for blogging or Canva for graphic design, Buffer allows you to connect these tools directly to your social media management dashboard.

Here are some key integrations that Buffer supports:

  • Content Management Systems: Integrate Buffer with WordPress, Shopify, or other CMS platforms to directly share your content.
  • Graphic Design Tools: Buffer integrates seamlessly with tools like Canva, allowing you to create and share visuals without leaving the platform.
  • Analytics Tools: If you’re looking for more advanced analytics, you can integrate Buffer with Google Analytics for deeper insights.
  • CRM Systems: Buffer also supports integration with CRM systems like Salesforce, making it easier to manage customer interactions.
Buffer Review. An image showing all the social media channels connecting to a computer with buffer on the screen

However, it’s worth noting that not all integrations are available on the free plan. Some require a premium subscription, so make sure to check the details before you commit.

To wrap it up, Buffer offers a robust set of integrations that can make your social media management more efficient and streamlined. While some integrations are limited to premium plans, the available options cover a wide range of use-cases, making Buffer a versatile tool in your digital toolkit.

Landing Page Builder: A Surprise Feature in My Buffer Review

Now, here’s something you might not expect from a social media management tool: a landing page builder. Yes, you read that right. In this segment of my Buffer Review, we’re going to look at how Buffer helps you create landing pages without needing a separate tool.

Firstly, Buffer’s landing page builder is incredibly user-friendly. You don’t need to be a tech wizard to create a professional-looking landing page. The drag-and-drop interface makes it easy for anyone to design a page that aligns with their brand.

Here are some key features of Buffer’s landing page builder:

  • Templates: Buffer offers a variety of templates to get you started. Whether you’re promoting a product or collecting email addresses, there’s a template for that.
  • Customization: You can easily customize the text, images, and layout to match your brand’s aesthetic.
  • Analytics: Just like with social media posts, Buffer provides analytics for your landing pages. This helps you understand how effective your page is at converting visitors.
  • Integration: The landing page builder integrates seamlessly with Buffer’s other features, allowing you to promote your page directly through your social media channels.
Buffer Review, Image showing the landing page builder for buffer with easy click and drag elements.

However, it’s important to note that the landing page builder is only available on certain premium plans. So, if this is a feature you’re interested in, make sure to check which plans offer it.

To sum it up, Buffer’s landing page builder is a valuable addition that extends the platform’s utility beyond just social media management. While it may not replace a dedicated landing page tool for more complex needs, it’s more than sufficient for creating simple, effective landing pages.

Limitations: The Not-So-Rosy Part of My Buffer Review

No tool is perfect, and Buffer is no exception. While it offers a plethora of features that can make your social media management a breeze, there are some limitations that you should be aware of. In this part of my Buffer Review, we’ll tackle these shortcomings head-on.

Firstly, Buffer’s analytics, while useful, are not as comprehensive as specialized analytics tools. If you’re looking for in-depth insights like sentiment analysis or conversion tracking, you’ll need to integrate Buffer with another tool.

Here are some key limitations to consider:

  • Limited Media Types: Buffer doesn’t support all types of media. For example, you can’t publish multiple images in a single Twitter post or add interactive elements like polls.
  • No 24/7 Customer Support: While Buffer’s customer support is generally good, it’s not available round the clock. This could be a problem if you’re in a different time zone.
  • Premium Features: Some of Buffer’s best features, like the landing page builder and certain integrations, are only available on premium plans.
  • Learning Curve: While Buffer is user-friendly, it does take some time to master all its features, especially if you’re new to social media management.

However, it’s worth noting that many of these limitations can be overcome by integrating Buffer with other tools. So, if you’re willing to put in a little extra effort, you can still get a lot out of this platform.

To wrap up this section, while Buffer is a robust and versatile tool, it’s not without its limitations. Being aware of these can help you make an informed decision on whether Buffer is the right tool for your specific needs.

User Reviews: The Voice of the People in My Buffer Review

While my Buffer Review aims to provide a comprehensive look at the platform, it’s also important to consider what other users are saying. After all, a tool’s reputation often speaks volumes about its effectiveness and reliability.

Firstly, Buffer generally receives positive reviews for its user-friendly interface and robust features. However, like any tool, it has its critics, and it’s essential to consider both sides of the coin.

Here’s a breakdown of the most common points that I found in user reviews:

  • Ease of Use: Most users appreciate Buffer’s intuitive interface, mentioning that it’s easy to get started even if you’re new to social media management.
  • Customer Support: While not 24/7, Buffer’s customer support is often praised for being responsive and helpful.
  • Limited Features: On the flip side, some users wish Buffer offered more advanced features, particularly in the analytics and engagement departments.
  • Pricing: Opinions on Buffer’s pricing are mixed. Some find it reasonable for the features offered, while others think it’s a bit on the higher side.
Buffer Review, Picture of customer reviews found on trust radius

It’s worth noting that user reviews are subjective and what may be a limitation for one user could be a non-issue for another. Therefore, it’s always a good idea to take advantage of Buffer’s free trial to see if it meets your specific needs.

To round off this section, user reviews for Buffer are generally favorable, but they do highlight some areas where the platform could improve. Taking these into account can give you a more nuanced understanding of what to expect from Buffer.

Alternatives to Buffer: Exploring Other Avenues in My Buffer Review

While Buffer offers a solid range of features for social media management, it’s not the only player in the game. In this part of my Buffer Review, let’s look at some alternatives that you might consider if Buffer doesn’t quite meet your needs.

Firstly, it’s essential to know that each alternative has its own set of features and pricing, so what might be a pro for one user could be a con for another.

Here are some noteworthy alternatives to Buffer:

  • Hootsuite: Known for its comprehensive analytics and team collaboration features, Hootsuite is a strong competitor. However, its interface can be a bit overwhelming for beginners.
  • Sprout Social: This platform shines in the area of customer engagement and offers in-depth analytics. It’s a bit on the pricier side but offers a lot of bang for your buck.
  • Crowdfire: A more budget-friendly option, Crowdfire excels in content curation and has a straightforward interface. However, its analytics features are not as robust as Buffer’s.
  • Later: If you’re focused mainly on Instagram, Later offers excellent visual planning tools. It’s less versatile than Buffer but is a strong contender for visual-centric brands.
Feature/PlatformBufferHootsuiteSprout SocialCrowdfireLater
Pricing (Starting)$15/month$19/month$99/month$7.48/month$12.50/month
Free Plan AvailableYesYesNoYesYes
AnalyticsGoodComprehensiveIn-depthBasicLimited
Team CollaborationYesYesYesNoNo
Content CurationLimitedYesYesExcellentNo
Customer SupportGoodExcellentExcellentGoodGood
Ease of UseExcellentModerateGoodExcellentExcellent
Special FeaturesLanding Page BuilderTeam AssignmentsCustomer EngagementContent DiscoveryVisual Planning

It’s important to note that most of these platforms offer free trials or freemium plans, so you can test them out before making a commitment.

To cap off this section, while Buffer is a reliable and feature-rich platform, there are several alternatives worth considering, each with its own set of advantages and limitations. Your choice will ultimately depend on your specific needs and budget.

Final Thoughts: Wrapping Up My Comprehensive Buffer Review

We’ve covered a lot of ground in this Buffer Review, from its ease of use and robust features to its limitations and alternatives. The bottom line is that Buffer is a versatile and user-friendly platform that can meet a variety of social media management needs.

Here are some key takeaways:

  • User-Friendly: Buffer’s interface is intuitive, making it easy for both beginners and experts to navigate.
  • Feature-Rich: From scheduling and analytics to a surprising landing page builder, Buffer offers a wide array of features.
  • Flexible Pricing: With plans ranging from free to premium, Buffer accommodates different budgets and needs.
  • Room for Improvement: While Buffer is strong in many areas, it does have some limitations, particularly in analytics and customer support.

Remember, the best tool for you will depend on your specific needs, goals, and budget. If you’re still on the fence, take advantage of Buffer’s free trial to see if it’s the right fit for you.

To put a bow on this review, Buffer is a strong contender in the social media management space, offering a balance of features, ease of use, and pricing options. Whether you’re a social media novice or a seasoned pro, it’s worth giving Buffer a closer look.

Pros and Cons of Buffer

Pros

  • User-Friendly Interface
  • Versatile Scheduling
  • Affordable Pricing
  • Landing Page Builder
  • Integration Capabilities

Cons

  • Limited Analytics
  • No 24/7 Customer Support
  • Limited Media Types
  • Premium Features Not Allowed On Free Plan
  • Learning Curve

Frequently Asked Questions: Clearing Up Common Queries in My Buffer Review

As we wrap up this Buffer Review, it’s likely that you still have some questions. That’s completely normal! In this section, I’ll address some of the most frequently asked questions about Buffer to help you get a clearer picture.

  1. Is Buffer Free?

    Yes, Buffer offers a free plan with limited features. For more advanced features, you’ll need to upgrade to a premium plan.

  2. Does Buffer Support All Social Media Platforms?

    Buffer supports major platforms like Facebook, Twitter, LinkedIn, and Instagram. However, it doesn’t support platforms like TikTok or Snapchat.

  3. Can I Schedule Posts in Advance?

    Absolutely, scheduling posts is one of Buffer’s key features.

  4. Is Buffer Suitable for Teams?

    Yes, Buffer offers team collaboration features, but these are mostly available on premium plans.

  5. How Good is Buffer’s Customer Support?

    Buffer’s customer support is generally responsive, but it’s not available 24/7.

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