How Many People Use Social Media Worldwide 2023

In today’s digital landscape, statistics offer valuable insights that can shape strategies, fuel decisions, and guide forecasts. In this compilation, we shed light on the intriguing world of social media, revealing statistics from user behaviors to the impact of AI.

Social Media Landscape: A Numbers Game

Social media continues to dominate the digital realm, with billions logging in daily. Here’s a snapshot:

  • Global Social Media Users: As of 2023, 4.88 billion people globally engage with social media platforms.
  • Daily Engagement: On average, users spend about 121 minutes daily on these platforms.
  • Platform Popularity: In 2023, Facebook leads the pack with 2.9 billion monthly users, followed by YouTube’s 2.5 billion and Whatsapps 2 Billion.

Global Number of Social Media Users

  • 2020: 3.9 billion
  • 2021: 4.26 billion
  • 2022: 4.59 billion
  • 2023: 4.88 billion
  • 2024: 5.17 billion (estimated)
  • 2025: 5.42 billion (estimated)
  • 2026: 5.64 billion (estimated)
  • 2027: 5.85 billion (estimated)
Number in Billions (Source) Statisia

User Demographics on Instagram

  • Age 13-17: 3.7% Female vs 4.3% Male
  • Age 18-24: 13.9% Female vs 16.9% Male
  • Age 25-44: 13.9% Female vs 16.4% Male
  • Age 45-54: 4.7% Female vs 3.7% Male
  • Age 55-64: 2.6% Female vs 1.7% Male
  • Age 65+: 1.5% Female vs 1.1% Male
Statistic: Distribution of Instagram users worldwide as of January 2023, by age and gender | Statista
Find more statistics at Statista

Most Popular Social Media Networks 2023 – Users per month

  1. Facebook 2.958 Billion
  2. Youtube 2.514 Billion
  3. Whatsapp 2.000 Billion
  4. Instagram 2.000 Billion
  5. WeChat 1.309 Billion
  6. TikTok 1.051 Billion
  7. Facebook Messenger 931 Million
  8. Douyin 715 Million
  9. Telegram 700 Million
  10. Snapchat 635 Million
  11. Kuaishou 626 Million
  12. Sina Weibo 584 Million
  13. QQ 574 Million
  14. Twitter / X 556 Million
  15. Pinterest 445 Million
Source: Statista

The Largest Digital users around the world in 2023

  1. China: 1.050 Billion
  2. India: 692 Million
  3. USA: 311.3 Million
  4. Indonesia: 212.9 Million
  5. Brazil: 181.8 Million
  6. Russia: 127.6 Million
  7. Nigeria: 122.5 Million
  8. Japan: 102.5 Million
  9. Mexico: 100.6 Million
  10. Philippines: 85.15 Million
  11. Egypt: 80.75 Million
  12. Vietnam: 77.93 Million
  13. Germany: 77.53 Million
  14. Turkey: 71.38 Million
  15. Iran: 69.83 Million
  16. Bangladesh: 66.94 Million
  17. United Kingdom: 66.11 Million
  18. Thailand: 61.21 Million
  19. France: 59.94 Million
  20. Italy: 50.78 Million
  21. Pakistan: 87.35 Million
  22. South Korea: 50.56 Million
  23. Spain: 45.12 Million
  24. Poland: 36.68 Million
  25. Argentina: 39.79 Million
Source: Statista

The most popular websites in 2023

  • Google.com – 18.12% of all traffic
  • Youtube.com – 13.59% of all traffic
  • Facebook.com – 3.72% of all traffic
  • twitter.com(X) – 1.53% of all traffic
  • Instagram.com – 1.2% of all traffic
Source: Statista

Content used every minute of every day

  • Emails Sent: 231,400,000
  • Cryptocurrency Purchased (USD): $90,200,00
  • Texts Sent: 16,000,000
  • Searches on Google: 5,900,000
  • Snaps shared on Snapchat: 2,430,000
  • Pieces of content shared on Facebook: 1,700,000
  • Swipes on Tinder: 1,100,000
  • Hours streamed: 1,000,000
  • USD spent on Amazon: $443,000
  • USD sent on Venmo: $437,600
  • Tweets shared on Twitter(X): 347,200
  • Hours spent in Zoom meetings: 104,600
  • USD spent on DoorDash: $76,400
Source: Statista

Some of these stats are mind-boggling on the sheer amount, every minute $443,000 is spent on Amazon, crazy!

These statistics underscore the medium’s expansive reach, the rise of innovative technologies, and the strategies businesses are employing to remain ahead. Stay tuned for more insights as we navigate the digital waves of 2023.

Check out our post on the best social media tools to use

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