Thinkific Review: Comprehensive Analysis and Key Insights

Thinkific, an all-in-one solution for creating and selling online courses. In this Thinkific review, I’ll share my thoughts and experiences with the platform, its features, and the overall value it provides to both course creators and students.

Thinkific review: working on laptop

Thinkific offers an easy-to-use course creation and management system, allowing you to design engaging lessons with various multimedia formats. The platform also includes a suite of marketing and sales tools, such as customizable checkout pages and promotional campaign features, to help you attract students and grow your revenue. Moreover, with a range of integrations and customization options, you can personalize the platform to fit your specific needs and branding.

Click here to view how we ranked it vs its competitors on our top 17+ list.

Key Takeaways

  • Thinkific provides a comprehensive course creation solution for educators and businesses.
  • The platform offers an extensive set of sales and marketing tools to support growth.
  • Integration and customization options allow for a tailored user experience.

Platform Overview

As an online course creator, I came across Thinkific, a popular online course platform that offers an extensive range of features and tools. In this section, I will give you a brief overview of the platform and what it has to offer.

In my quest to find the perfect platform for my online courses, I stumbled across Thinkific. Here, I discovered an easy-to-navigate site builder, which allows for customization to build a professional-looking course website. With over 50,000 course creators and 25 million students, it’s evident that Thinkific has earned its reputable spot in the online course market.

Some key Thinkific features include:

  • A user-friendly Course Builder to customize the learning experience
  • A range of options to monetize the courses such as subscriptions, one-time payments, and memberships
  • Integration with various third-party tools and services, enhancing the functionality of the platform

A distinguishing factor between Thinkific and other platforms like Udemy is the level of control I have over my course content and pricing. While researching more, I found out that Thinkific users have processed over $650 million worth of sales on the platform. This impressive achievement demonstrates the potential for creators to achieve success through this website builder.

To make the platform more accessible to a wider audience, Thinkific offers a free plan. Of course, there are premium plans available with additional features, but the free option is excellent for those just starting out.

In summary, Thinkific is a powerful platform that provides creators with an all-encompassing solution for creating and publishing online courses. Its ease of use, flexibility, and potential for success make it a worthwhile investment for course creators.

Course Creation and Management

Course Builders and Templates

Thinkific offers a user-friendly course builder that helps course creators in designing and organizing their lessons. They provide various course templates that can be customized according to the creator’s preferences. Templates simplify the process of creating an online course and even aid beginners in designing professional-looking courses.

I found Thinkific’s course builder extremely helpful, with its drag-and-drop functionality and pre-built templates, enabling me to efficiently create and structure my online courses. Furthermore, Thinkific surpasses the templates offered in an Udemy Review by providing better customization options. If you’re looking for customizable templates and a straightforward course builder, Thinkific is undoubtedly a suitable choice.

Learning Content Options

Thinkific’s learning management system caters to various learning content options, making it an ideal platform for diverse courses. The course creators can choose from a range of content formats, including:

  • Video lessons
  • Presentations
  • Mini-courses
  • Text-based lessons
  • Downloads

I’ve found this flexibility beneficial, as it allows me to tailor my courses to suit my students’ learning styles and preferences. For instance, video lessons are an excellent choice for visual learners, while mini-courses provide a breakdown of complex topics for easier understanding. Furthermore, Thinkific supports downloadable resources, allowing course creators to share additional material like PDFs, worksheets, and audio files to enrich the online courses.

Overall, Thinkific’s course creation and management features provide a comprehensive and flexible platform to design, structure, and deliver effective online courses. With intuitive course builders, customizable templates, and various learning content options, I believe that Thinkific empowers course creators to unlock their true potential in sharing knowledge and education.

Sales and Marketing Features

Sales Tools and Settings

Thinkific offers a variety of sales tools and settings to help you maximize your revenue potential. You can easily create and manage different pricing options for your courses, such as one-time payments, subscriptions, and payment plans. This allows you to cater to different customer needs and preferences. It also integrates with popular payment gateways like Stripe and PayPal for easy and secure processing of orders.

I find that the platform is equipped to handle sales funnels and automate essential parts of the sales process, such as creating upsells, downsells, and order bump offers. Additionally, Thinkific provides detailed sales reports and analytics to help you track your performance and make informed decisions for growth.

Marketing Capabilities

As an online course creator, marketing your courses is crucial for success. Thinkific offers a wide array of marketing tools to support your efforts. It has advanced email marketing integrations with popular services such as Mailchimp and ConvertKit, allowing you to nurture leads and engage with your audience effectively.

The platform also offers a comprehensive affiliate marketing program where you can recruit affiliates to promote your courses and earn commissions on their referred sales. This is a great way to expand your market reach and boost your revenue without increased marketing expenses.

You can also leverage various promotional tools like coupons, bundle offers, and limited-time promotions to drive additional sales.

Growth and Community Building

Building a strong community around your courses can help you foster a sense of belonging and improve the overall learning experience for your students. Thinkific allows you to create private or public course communities where your students can interact, share experiences, and collaborate. This helps in strengthening relationships among students and with the course creator, leading to better learning outcomes.

Thinkific also offers features to help you grow your online course business. For example, the platform seamlessly integrates with popular CRM software like Salesforce and HubSpot, enabling you to manage and nurture leads more effectively. It also provides useful tools, such as quizzes and surveys, to gather valuable student feedback and improve your courses over time.

While comparing Thinkific with other platforms, a Udemy Review showed that Thinkific provides a more comprehensive set of sales and marketing tools for course creators. This allows entrepreneurs to focus on delivering quality learning experiences while effectively promoting and selling their courses.

In summary, Thinkific offers a robust set of sales and marketing tools that cater to various aspects of growing your online course business. From pricing flexibility and promotional capabilities to community-building and growth features, Thinkific is an excellent choice for course creators at any stage of their entrepreneurial journey.

Integration and Customization

Thinkific review: various parts of computers and software for customisation

When it comes to exploring Thinkific as an online course platform, integration and customization play significant roles in determining its effectiveness. In this section, we will discuss Platform Integrations and Customization Options.

Platform Integrations

Thinkific offers a wide range of integrations that enable users to connect with various third-party applications. Some of the primary integrations available include:

These integrations allow course creators to make their operations seamless and efficient, meeting the specific needs of their business.

The platform makes it easy for users to customize settings and options related to integrating third-party tools. It should be noted, however, that one platform we didn’t discuss in our Udemy Review is the lack of some integrations, which may be available in Thinkific.

Customization Options

Customization is an essential aspect of any online course platform, and Thinkific does not disappoint on this front. Some customization options you can expect to find on the platform include:

  • Custom Domain: Thinkific allows you to connect your own custom domain, ensuring brand consistency across all your online assets.
  • Custom Course Design: You have complete control over the design and layout of your course pages, offering a tailored experience to your students.
  • Coding Flexibility: For those with coding knowledge, you can further customize your course pages by adding custom code in HTML, CSS, and Javascript.

To assist in the customization process, I recommend taking a look at Thinkific’s resource center for tutorials and tips.

The vast array of integrations and customization options makes Thinkific an excellent choice for course creators of varying levels of expertise. With these features, you can create a unique online learning experience that aligns with your brand and meets the needs of your target audience.

Pricing and Plan Options

Thinkific offers a variety of pricing plans to suit different needs, enabling course creators to choose the one that best fits their requirements. In this section, I’ll provide an overview of the different pricing options available, categorized into two groups: Free and Basic Plans and Pro and Advanced Plans.

Free and Basic Plans

Thinkific’s Free plan is perfect for those who are just starting out or have a limited budget. With this plan, course creators can create unlimited courses without needing to worry about transaction fees. However, some advanced features and support options are not available in this plan.

For those looking for additional features and support, the Basic plan may be a better option. Priced at $74 per month, this plan offers all the features of the Free plan along with additional perks like custom branding, integrations with other tools, and more.

  • Free Plan: Unlimited courses, no transaction fees
  • Basic Plan: Priced at $74 per month, unlimited courses, no transaction fees, and additional features

Pro and Advanced Plans

For course creators who need more advanced features, Thinkific offers the Pro plan. At $172 per month, this plan includes everything from the Basic plan, along with advanced features like course bundles, memberships, and more. This plan is ideal for established online course creators looking to scale their business.

Finally, for those who require the most comprehensive options, Thinkific has the Premier plan. Priced at $423 per month, this top-tier plan offers all the features of the Pro plan, along with increased support, onboarding assistance, and more.

  • Pro Plan: Priced at $172 per month, advanced features, unlimited courses, no transaction fees
  • Premier Plan: Priced at $423 per month, all features of Pro plan, increased support

I would also like to mention my Udemy Review as a comparison to Thinkific’s plans, as they may offer different pricing options and features.

To help visualize the differences between the plans, see the following table:

PlanPriceFeaturesTransaction Fees
FreeFreeUnlimited coursesNo
Basic$74 per monthEverything from free plus additional featuresNo
Pro$172 per monthAdvanced features, everything from Basic planNo
Premier$423 per monthAll features of Pro plan, increased support, onboardingNo

In conclusion, Thinkific offers a wide range of pricing options to suit various needs, making it easier for course creators to find the plan that works best for them. For more information, please visit the Thinkific pricing page.

Student Experience and Progress Tracking

Learning Progress Monitoring

Thinkific’s learning management system allows me to easily monitor my students’ progress through the different activities and lessons in the course. As an instructor, I can view detailed analytics on students’ performance, such as their progress in quizzes, assignments, and exams. This is extremely useful for me as it helps me identify areas where my attendees may need further assistance or clarification. For instance, by looking at the Progress Reports dashboard, I can see how much of the course content each student has completed and the time they spent on specific lessons.

From my experience, Thinkific’s features go beyond just displaying progress, as I can also automate certain processes. For example, I can set up drip content that is released gradually over time, helping my students stay engaged and control the pacing of their learning.

Student Engagement

Engaging with students is an essential factor in their learning experience. Thinkific offers various tools like quizzes, surveys, and assignments that help improve student engagement and interaction. I find that incorporating quizzes and surveys into my courses provides valuable feedback, allowing me to gauge my students’ understanding of the material and adjust my approach accordingly. The platform has a useful feature where I can export Quiz & Survey data to better analyze my students’ performance.

Moreover, Thinkific allows me to enroll unlimited students in my courses, expanding my education business’s potential reach. Udemy Review, in comparison, also offers a vast range of features for student engagement and analytics, but I appreciate the Thinkific platform’s user-friendly and accessible approach to tracking and monitoring student progress.

Here are some highlights of the Thinkific platform that I enjoy:

  • Comprehensive learning management system
  • Detailed progress analytics
  • Drip content feature
  • Tools for student engagement: quizzes, surveys, and assignments
  • Unlimited student enrollment

Support and Assistance

Customer Support Channels

In my experience with Thinkific, one of the most notable features is their excellent customer support. They offer multiple channels for assistance, including phone support and live chat. Out of all the online learning platforms I have tried, Thinkific is one of the few that offers phone support, which can be really helpful in resolving urgent issues.

For businesses that prefer online communication, Thinkific offers a live chat option to assist users. This is a convenient and accessible method to get help while navigating through the platform. Comparing to my Udemy Review, Thinkific proves to provide more personalized customer service, making users feel valued and well taken care of.

Self-Service Resources

Thinkific also provides an array of self-service resources for users. Some of these resources include:

  • Help Center: A comprehensive knowledge base where you can search for answers to common questions and issues.
  • Guides and Tutorials: A collection of helpful articles and step-by-step tutorials that walk users through various aspects of creating and managing courses on Thinkific.
  • Community Forum: An online forum where Thinkific users can connect, share experiences, and help each other out with questions or problems.

To give you an example, on one occasion, I needed to understand their analytics feature better. Instead of contacting their support, I was able to find clear answers in their analytics guide, which made my experience incredibly smooth.

In conclusion, Thinkific’s support and assistance are truly commendable. With multiple channels for help, proactive customer support, and valuable self-service resources, users can confidently rely on the platform to meet their online course creation and management needs.

Review Summary: Pros and Cons

In this section, I will discuss the pros and cons of Thinkific, a popular online course platform. While analyzing this platform.

When comparing Thinkific to other online course platforms, such as Udemy, it’s essential to consider their advantages and drawbacks to determine if the platform meets your needs.


  • Thinkific offers a truly free pricing tier, allowing new course creators to test the platform and earn their profits without any upfront cost. This free plan is a major selling point for Thinkific compared to its competitors.
  • User experience is a high priority for Thinkific, with Capterra reviewers praising the platform for its easy navigation and professional appearance. This ease of use extends to both course creators and students.
  • The platform is suitable for both beginners and seasoned course creators, offering scalability and versatility.


  • Although Thinkific provides a comprehensive course-building solution, it lacks essential features such as contact form and blog integration. As a result, users may need to pay additional fees for third-party applications to fulfill their requirements, as mentioned in the Capterra review.
  • The Pro+Growth plan can become expensive, mainly if you have more than 100 students, as the cost increases by $0.10 per student.

Frequently Asked Questions

What are the main differences between Thinkific and Teachable?

The main differences between Thinkific and Teachable lie in their pricing plans, course features, and payment processing. While both platforms offer good course creation options, Thinkific offers a free plan whereas Teachable’s lowest plan starts at $29/month. Additionally, Thinkific has more built-in options for customizing the look and feel of your course, while Teachable focuses more on marketing tools. In terms of payment processing, Teachable charges a transaction fee on its basic plan, while Thinkific doesn’t charge any transaction fees on its paid plans.

How much does it cost to use Thinkific?

Thinkific offers different pricing plans, starting from $0/month for their Free Plan, which allows you to create 3 courses, up to $499/month for their Premier Plan, designed for large-scale businesses and institutions. However, the most popular plan is the $99/month Pro plan, suitable for growing businesses.

What types of courses can be created on Thinkific?

You can create a wide range of courses on Thinkific, including online courses with connected communities, live lessons, and memberships. Users can design courses to boost engagement and add variety to their offerings, from simple text-based lessons to interactive multimedia activities.

Can users easily make money with Thinkific?

Yes, users can easily make money with Thinkific. The platform enables you to create and sell online courses, membership sites, and community spaces. Moreover, Thinkific doesn’t charge transaction fees on its paid plans, so you can keep all the money you make from your courses.

Is the Thinkific free plan worthwhile for users?

The Thinkific free plan is a great way to start if you’re new to online course creation or want to test the platform before committing to a paid plan. It provides access to many essential features, including the ability to create up to three courses. However, more advanced features will require upgrading to a paid plan.Overall, the free plan is a valuable starting point for users wanting to explore what Thinkific offers.

What do users on Reddit say about their Thinkific experiences?

Based on my knowledge, users on Reddit generally have positive experiences with Thinkific. They appreciate the ease of use, customization options, and responsive customer support. Some users mention that Thinkific is more suitable for beginners compared to other platforms like Teachable or Udemy. However, it’s always a good idea to browse Reddit for recent reviews and discussions.